In their continued efforts to become a hub for online shopping, Pinterest wants users “to be able to shop for any item they see” on the platform.
It has already been working on advanced product discovery and matching features that align with user needs.
Now, it has announced plans to work with third-party partners in order to give brands access to the useful tools, processes and steps that can help them list all their offerings within Pins.
Here’s what’s new on Pinterest:
- Platform partners like WooCommerce and Square Online Store who allow businesses to set up e-commerce sites and experiences.
- Feed management providers like Feedonomics, Productsup and GoDataFeed who can manage and optimize product inventory feeds for businesses bringing their products catalogues to Pinterest
- Shoppable experience platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful who connect products within a Pin with the retailers that can fulfil orders and make it easier to shop
- Tag management providers including PixelYourSite and Tealium who can track closed-loop measurement of online shopping conversions and sales.
Well, Pinterest is not a huge player, nor will it be able to compete against the larger players in the market. So it makes sense that they’re trying to find new ways of maximizing engagement and retention among the existing audience.
All these new changes make Pinterest a very valuable and viable option for businesses, and it should help to attract more marketing spends too.