Get your conversions up by 43% with Google’s new performance tool

sundar pichai google

Google announced a new performance tool for Search marketers. However, they didn’t announce what information they track and how they use it. Let’s have a look at the feature update first before moving on to updating our Search settings. New Performance Planner for Search Google announced the launch of a new Performance Planner to help with your…… Continue reading Get your conversions up by 43% with Google’s new performance tool

Ultimate Google AI tool: Create 6-secs non-skippable video ads within seconds

google ai

Google’s new offering uses machine learning to convert your long form videos into 6-second unskippable bumper ads. Does that sound interesting? Well, they are expected to announce more such ad products and new updates at their annual Marketing Live conference, which happens to be starting today. Let’s look at the video tool first, then pack…… Continue reading Ultimate Google AI tool: Create 6-secs non-skippable video ads within seconds

Everything that happened on Day 1 of Google I/O. Google’s search dominance could hurt small businesses

Google IO 2019

Well, as we expected, Google finally announced its new measures to handle cookie tracking. They also announced a whole lot of updates for several products. Although, there are concerns that it’s using its search dominance to limit small businesses. Updates from Google I/O Several new features have been released on the 1st day of the…… Continue reading Everything that happened on Day 1 of Google I/O. Google’s search dominance could hurt small businesses