The Shopify Unite conference was held, a conference aimed towards uniting all of Shopify’s partners and developers under one roof. A lot of new updates, features and announcements were made. Some are relevant to us, while others aren’t, so we’ve compiled a rundown of the news that marketers should find interesting. Online Store design Section-based… Continue reading Shopify Unite: What you need to know
New partnerships to build the ultimate shopping experience
In their continued efforts to become a hub for online shopping, Pinterest wants users “to be able to shop for any item they see” on the platform. It has already been working on advanced product discovery and matching features that align with user needs. Now, it has announced plans to work with third-party partners in order to… Continue reading New partnerships to build the ultimate shopping experience
4 Cool Internal linking tips for SEOs
Here’s a useful and pretty cool internal linking tip that the SEOs and site owners among you might love. As Steven Kang explains in his post, it’s a systematic way to add content to your power pages while providing contextual internal linking to other pages, but without making your pages look bloated. Using this approach… Continue reading 4 Cool Internal linking tips for SEOs
3 FB Ads scaling limitations & how to beat them
How to scale Facebook Ads Struggling to scale your campaigns? Or maybe you’re just looking for some new tips and tricks to get those conversions rolling? This post shared by Raul Vintilamight help you improve your scaling strategies, so let’s take a look at it. 3 Main Limitations According to Raul Vintila, scaling is all about… Continue reading 3 FB Ads scaling limitations & how to beat them
Crack the IG game: 700+ quality list of micro-influencers for almost any niche
Another effort by the visual social network to make shopping easier on the platform. A list of 700+ influencers to build relationships and grow your biz! Order and Product buttons in the Stories Instagram is trying harder and harder to become the go-to platform for shopping. The latest update involves Stories and new Stickers that… Continue reading Crack the IG game: 700+ quality list of micro-influencers for almost any niche
Hyper-personalized shopping ads in SERPs with Google’s guarantee
If you watched Google Marketing Live (GML) , you’ll have seen that there were some massive product announcements around Google Ad platforms. If you didn’t have the chance to catch it live, grab your cuppa coffee and buckle up as we bring you up to speed with everything that was announced in the keynote from… Continue reading Hyper-personalized shopping ads in SERPs with Google’s guarantee
Why FB sends more traffic to “bad” ads: FB Breakdown Effect explained
Facebook explains why you should wait before judging the performance of your campaigns. 2019 FB Ads benchmarks: Are you performing better or worse? The Breakdown Effect If you’ve heard of the FB Breakdown Effect, great! You know what we’re talking about here! However, if you’re like Henry Wang and you’re wondering what it is, well, just… Continue reading Why FB sends more traffic to “bad” ads: FB Breakdown Effect explained
Powerful strategies Depesh Mandalia uses to maintain ROAS while scaling to $200k/day
One common trend that all media buyers experience while scaling their campaigns is that the ROAS starts declining as we increase the budgets. How do you deal with that? FB has updated its CRM and autoresponder integration for lead gen campaigns, so should we get rid of Zapier? Let’s look at some scaling strategies first.… Continue reading Powerful strategies Depesh Mandalia uses to maintain ROAS while scaling to $200k/day
274 online biz worth $50.8M analyzed: e-comm’s critical point of failure revealed!
Are you thinking about buying an online business, or maybe selling your existing one? Before taking action, make sure to have a look at the first annual report released by Empire Flippers, one of the major marketplaces for buying and selling online businesses. The company analyzed $50.8 million worth of business deals, sharing the hot… Continue reading 274 online biz worth $50.8M analyzed: e-comm’s critical point of failure revealed!
Get your conversions up by 43% with Google’s new performance tool
Google announced a new performance tool for Search marketers. However, they didn’t announce what information they track and how they use it. Let’s have a look at the feature update first before moving on to updating our Search settings. New Performance Planner for Search Google announced the launch of a new Performance Planner to help with your… Continue reading Get your conversions up by 43% with Google’s new performance tool
