Automated Ads Platform

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If you live in the USA, you’ll probably know about the ongoing National Small Business Week.

As the name suggests, it’s a week where the best entrepreneurs are hailed and many events take place.

FB wanted to celebrate this week by introducing new tools for medium and small businesses in order to make them reduce the stress of their marketing efforts. And, of course, to attract more of their marketing budgets.

Let’s see what these updates are about:

  • Automated Ads: This new tool will allow small businesses automatically create up to six different versions of an ad that can run across Facebook, Instagram, Messenger and Audience Network.

The tool will lead advertisers through a series of questions about their business and their campaigns goals. Based on these questions and their Business Page, the tool will suggest call-to-action buttons, text and creative details.

Not only that, but FB will also offer recommendations on targeting and budget too.

  • Video editing tools: The Ads Manager will have three news video editing tools: automatic cropping, video trimming and image & text overlays.

This aims to help marketers and businesses with smaller budgets to create video ads that perform well even without heavy investment into the production process.

  • Appointment tool: Businesses on FB and IG have been given access to appointment management tools that allow customers to book their services on its platforms.

Once the customer schedules an appointment, the system will send a reminder to them through Messenger.

What this means for marketers

While the last update is something that’s already been discussed at F8, the other two sound very interesting indeed.

Especially the Automated Ads Tool. It makes us think that Facebook is heading towards a hands-off ad platform. You put the money in, the system (hopefully) turns that money into more money.

That’s the real dream.

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